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Patterns of Play in The Premier League
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Meet the team

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Meet the team

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Meet Mindflick

Sir Andrew Strauss
Executive Chairman
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Dr Mark Bawden
Co-Founder, CEO
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Dr Pete Lindsay
Co-Founder & Head of Growth
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Dr Tim Pitt
Head of Product
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Faye Kirk
Head of Finance
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Richard Allman
Head of Operations
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Dr Mike Rotheram
Head of Programmes
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Dr Philippa McGregor
Head of Partnerships
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Mandy Blake
Team Liaison
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Dr Andy Hill
Senior Consultant
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Anita Newton
Senior Consultant
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Dec O'Connell
Senior Consultant
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Lara Barrett
Senior Consultant
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Dr Kate Ludlam
Senior Consultant
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Dr Chin Wei Ong
Head of Behavioural Science & Impact
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Liam Burnell
New Client Lead
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Dr Sam Porter
Marketing & Delivery Lead
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Shanel Sobredilla
Videographer
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Sameeha Choudhury
Graphic Designer
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Harry Shipman
Client Success Lead
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Helena Docherty
Client Success Lead
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Pati Dlugosz
UX/UI Designer
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Mike Elsom
Senior Software Engineer
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Josh Human
Software Engineer
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Pete Hailwood
Software Engineer
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Tyler Newall
Software Engineer
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Sir Andrew Strauss
Executive Chairman
Andrew brings leadership from the highest stage. A former England Cricket captain and World Cup-winning Director, he’s spent a career turning pressure into performance. At Mindflick, he blends elite experience with entrepreneurial drive - shaping strategy, culture, and clarity at the top.
Dr Mark Bawden
Co-Founder, CEO
Mark leads with vision and velocity. He co-founded Mindflick after 20+ years coaching Olympic teams and elite leaders - including England Cricket and Team GB. Author of Pig Wrestling, he now helps leaders cut through noise and unlock real performance - fast, focused, and human.
Dr Pete Lindsay
Co-Founder & Head of Growth
A former Head Psychologist at Manchester City and consultant in F1 - Pete drives growth like a performance coach - disciplined, strategic, and always looking for the edge. He leads Mindflick’s sales and marketing strategy, combining commercial clarity with psychological depth. 
Dr Tim Pitt
Head of Product
Tim leads our product vision - shaping strategy, guiding engineers and designers, and translating client needs into high-impact features. A published PhD researcher and Olympic Psychologist, he’s the architect behind our performance tools and platform.
Faye Kirk
Head of Finance
Faye brings numbers to life - and turns them into smart decisions. She anchors our growth with clarity, cashflow confidence, and commercial edge. From SaaS metrics to boardroom strategy, she’s the calm in our storm and the sharp mind behind the money that moves Mindflick forward.
Richard Allman
Head of Operations
The engine room of execution. Richard turns strategy into systems and gets things done -fast. From contracts to compliance, he builds calm in the chaos and keeps Mindflick sharp, scalable, and future-ready. A true gap-finder, he turns ideas into outcomes with forensic attention and full-team impact.
Dr Mike Rotheram
Head of Programmes
With 5 Olympics and 20+ years in high performance, Mike helps leaders cut through noise and deliver when it counts. Mike leads our flagship programmes and helps high performers - from athletes to execs - turn pressure into progress.
Dr Philippa McGregor
Head of Partnerships
A Premier League psychologist, Philippa builds powerful partnerships and brings the partnerships network to life. A master of scaling impact through people, she leads our external programmes, champion community, and global delivery with warmth and precision. Whether training or transforming, she’s the glue between performance, growth, and long-term connection.
Mandy Blake
Team Liaison
The heartbeat of the barn. Mandy creates the space, rhythm, and relationships that let the whole team fly. From first hellos to high-stakes away days, she brings warmth, order, and quiet excellence to every corner of Mindflick. Calm, considered, and always one step ahead.
Dr Andy Hill
Senior Consultant
Andy blends Olympic insight with grounded support, leading our masterclass delivery. With experience from Tokyo to Paris and pro football, he helps teams apply performance psychology with punch. Relaxed yet razor-sharp, his coaching unlocks potential and sticks.
Anita Newton
Senior Consultant
Anita powers the people behind the platform. As Training Lead, she upskills practitioners with clarity, confidence, and care. From accreditations to refreshers, she ensures those flying the Mindflick flag are ready to deliver—anywhere, anytime. A trusted coach and trainer, Anita turns learning into lasting performance.
Dec O'Connell
Senior Consultant

Dec blends 20+ years of real-world experience in corporate banking and sport with deep academic rigour.  He designs high-impact programmes that sharpen performance from elite sport to exec teams. Strategic, research-led, and relentlessly practical.

Lara Barrett
Senior Consultant
Lara brings elite experience across Olympic, Paralympic, and pro sport—supporting gold medalists and world-class teams including British Cycling and England Women’s Cricket. Currently completing a Professional Doctorate on high-performing teams, she now leads executive coaching and leadership programmes at Mindflick.
Dr Kate Ludlam
Senior Consultant
Kate's super-strength? Helping people perform when it matters most. Whether working with Olympic athletes, professional footballers or exec teams, she blends compassion and challenge - building confidence, consistency, and composure with a calm that cuts through pressure.
Dr Chin Wei Ong
Head of Behavioural Science & Impact
Chin brings the science to life. Leading Mindflick Labs, he fuses cutting-edge behavioural science with practical performance tools. Whether shaping psychometric innovation or proving ROI, Chin turns insight into action - and action into impact. He’s our internal scientist, external thought leader, and the voice of rigour in everything we build.
Liam Burnell
New Client Lead
Liam draws on experience from elite sport and international business to help organisations unlock performance through mindset. He focuses on building trust, and creating clear, practical ways forward to bring Mindflick's tools to life in your context.
Dr Sam Porter
Marketing & Delivery Lead
Sam wears two hats - performance psychologist and marketing strategist. A PhD in single-session change and elite coaching, Sam blends fast impact with making performance psychology accessible. From F1 to financial services, he helps people perform - quickly.
Shanel Sobredilla
Videographer
Shanel captures performance in motion. With a sharp eye and creative spark, she brings Mindflick’s performance psychology to life — through video case studies, product videos, and dynamic motion graphics. Ever curious and evolving, Shanel brings a creative edge that captivates attention and reveals the real-world impact of Mindflick’s work.
Sameeha Choudhury
Graphic Designer
Sameeha brings ideas to life—translating performance psychology into bold, beautiful design. From decks to digital, she blends clean visuals with creative instinct to keep the Mindflick brand sharp, human, and unmistakable.
Harry Shipman
Client Success Lead
Harry brings clarity to complexity. Part relationship-builder, part systems wizard - he blends CRM precision with client care to create seamless experiences that scale. From HubSpot flows to upsell conversations, he’s all about impact, insight, and making the client journey friction-free and future-ready.
Helena Docherty
Client Success Lead
Helena leads with care and commercial savvy. She owns the client relationship from day one - listening deeply, solving smartly, and spotting opportunities that matter. Trusted, proactive, and solutions-focused, she ensures every client gets the support they need.
Pati Dlugosz
UX/UI Designer
Pati brings our products to life. A master of clean design, she crafts intuitive user journeys that feel as good as they look. Whether sketching, prototyping, or pixel-perfecting, she’s obsessed with making every user experience count.
Mike Elsom
Senior Software Engineer
Mike makes performance possible. He leads from the engine room - scaling systems, writing clean code, and solving complex challenges. A calm presence and technical powerhouse, Mike ensures our platform is stable, secure, and ready for whatever’s next.
Josh Human
Software Engineer
Josh builds smart solutions that scale. With a sharp eye for detail and a hunger to learn, he’s the bridge between back-end performance and front-end polish. Always coding with purpose, he helps Mindflick move faster, smoother, better.
Pete Hailwood
Software Engineer
Peter turns logic into value - for people. From bugs to AI builds, he applies curiosity and rigour to every line of code. Peter elevates our product with pace and precision. Equally comfortable in deep focus or team sprints, he’s a steady force behind our software evolution.
Tyler Newall
Software Engineer
Tyler gets things done. With a drive for clean architecture and clever automation, he builds tools that work hard behind the scenes. Focused, dependable, and quietly brilliant - he helps Mindflick scale without compromise.