We realise your potential

Crafting innovative ideas and approaches, we work at the intersection of psychology, design and elite performance.


Blinded by our expertise: how to avoid the curse of knowledge

Expertise can be an incredibly powerful thing. It is through the accumulation of knowledge that can often help us excel in...

Myths, Magic, and the Power of Language

Sometimes, the smallest of changes can have the biggest of impacts. These changes can be as small as how we frame...

Juror #8 thinking – ‘Embracing our Brains not Roles’

Twelve jurors crammed into a claustrophobic room on a scorching hot summers day to decide the fate of an 18-year-old man...

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2, The Barn
Hathersage Hall Business Centre
Main Road
S32 1BB

+44(0)1433 65 00 08