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About Mindflick

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About Mindflick

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Where mindset meets real performance

We believe performance doesn’t start with process, it starts with people. At Mindflick, we turn elite performance psychology into everyday tools that help individuals and teams thrive under pressure, adapt through change, and deliver when it counts.
Meet the team
Our mission

To make performance psychology accessible - helping people unlock potential, build stronger teams, and lead meaningful change at scale.

We created a new kind of psychometric, one that moves. Powered by Spotlight, our platform delivers real-time nudges, dynamic team views, and mindset tools that make insight usable. It’s performance psychology designed for today’s pace - practical, personal, and always active.
Our Story

From elite sport to every team

Mindflick began in elite sport, founded by performance psychologists Dr. Mark Bawden and Dr. Pete Lindsay, alongside former England Cricket Captain Sir Andrew Strauss. Together, we worked with Olympians, world champions, and high-pressure teams to decode what drives success.

But we saw something bigger: the same principles could transform performance in business, leadership, and life. So we built Mindflick - a platform to help people not just understand themselves, but grow.

Find out more

What drives our people

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Empowering growth
Everyone has untapped potential, we build the tools to unlock it and get them moving forward
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Science that moves
We blend robust science with practical application, to create pressure ready tools
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Connection first
We believe great performance is built through trust, shared purpose, and strong relationships
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Accessible by design
Our tools are built to be embedded, so teams can use them every day, not just in a session
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Pioneering innovation
We challenge the status quo and push psychology into action, where it drives results