ABOUT US

OUR MISSION

After decades working with all sorts of teams, we’ve come to realise a basic truth…teams are inherently dysfunctional. 

To assemble a group of individuals with different backgrounds, histories, personalities and ambitions, and expect them to operate as a high-performing team is optimistic to say the least. 

We’re on a mission to unlock the power of teams by blending performance psychology, cutting-edge science and scalable technology to fine-tune mindsets in individuals and teams. 

OUR STORY

In 2013, former England Cricket captain - Andrew Strauss - and two leading sport psychologists - Mark Bawden and Pete Lindsay - came together with a simple mission: to take lessons from high- performance sport and mould them into practical and scalable solutions. Their goal was to make the benefits of mindset coaching available to people from all walks of life, not just elite athletes.

This has been gleaned from over 25 years of experience in sport psychology, over eight different Olympic and Paralympic Games, working with Formula 1, Premier League-winning teams, England Cricket, and great individual athletes.Now, Mindflick is a dynamic and diverse team of professionals who blend performance psychology, cutting-edge science, and scalable technology to fine-tune mindsets in individuals and teams. Our global team comprises leading experts in the fields of performance psychology, behavioural science, design, operations, and technology.

 

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OUR TEAM

We’re a dynamic and diverse team of professionals who share a common spark: a passion for helping people and teams be the best versions of themselves, at work, on the field, and in life. Our global network comprises leading experts in the fields of performance psychology, behavioural science, design, operations and technology. 

SIR ANDREW STRAUSS

Executive Chairman

Having taken the England cricket team to number one in the world, Andrew shares his knowledge and experience of building teams on the world stage to help leaders and teams achieve success in even the most challenging environments.

ALISON COOK

Business Ops Manager

With over 25 years’ experience in a number of high-profile corporate organisations, Alison brings a wealth of expertise in customer experience and relationship management as she oversees all aspects of the company’s operations.

DR MARK BAWDEN

CEO

Before co-founding Mindflick, Mark spent 20 years working as performance psychologist in elite sport, education, health and business, including being Head Psychologist for Team GB at London 2012 Olympics and the England cricket team.

DR PETE LINDSAY

Head of Product

As co-founder, Pete has supported Formula 1 teams, individual Olympians, and was lead psychologist at Manchester City FC. Pete has also worked with clients ranging from Michelin starred chefs to leaders from FTSE 100s.

DR PHILIPPA MCGREGOR

High-Performance Coach

Philippa specialises in adolescent and talent development and has worked in professional football for over a decade, at clubs including Manchester City FC, Fulham FC, and in the England national setup.

DR TIM PITT

Head of Behavioural Science

As performance psychologist, Tim has supported a range of Team GB's Olympic and Paralympic athletes. His PhD into nudge psychology led him to explore a range of techniques to initiate fast and impactful change.

DR CHIN WEI ONG

Lead Behavioural Scientist

As a behavioural scientist with Mindflick, Chin seeks to understand the deeper thinking behind ideas with a practical and applied focus. Chin supports the team to create innovative, research-driven solutions and products.

PATI DLUGOSZ

Graphic Designer

Pati is a big believer in the power of visual language, and is inspired by the unnoticed impact design has on altering people’s lives. Pati’s design work spans across all our products, ensuring the end user sits at the heart of everything.

LIAM BURNELL

Behavioural Scientist

Leading our research into the development of performance adaptability, Liam makes sure our delivery is grounded in scientific research, whilst also delivering performance psychology across professional sports and business.

DR MIKE ROTHERAM

High-Performance Coach

Mike’s experiences spans across education, business, health, and sport. He has worked across a variety of Olympic sports and supported the England women’s cricket team during their world cup success.

SAM PORTER

High-Performance Coach

Sam is a high-performance coach and researcher at Mindflick, with a background working in professional sport and education. Sam’s research explores how the world’s best sports coaches and business leaders develop expertise.

HARRY SHIPMAN

Customer Support

Harry has significant experience in customer administration and service. With a background in fine art, Harry is meticulous with the details and takes great care of his work and the end-to-end customer experience.

JOSH HUMAN

Developer

Josh brings a calm and collected approach to the Mindflick development team. With an enthusiasm for sport, Josh is naturally passionate about finding ways to improve performance through high-quality software solutions.

MANDY BLAKE

Client Relationship Manager

Mandy has extensive experience in managing people and teams across operations, quality assurance and planning. Having worked around the world, Mandy is adept at adapting to meet client needs.

MIKE ELSOM

Lead Developer

As a full-stack developer, Mike has a range of experiences and skills in software engineering and development. With a background in Chemistry, he brings an analytical approach to problem-solving and the development process.

PETER HAILWOOD

Developer

Peter has recently retrained as a software developer, bringing his high level of motivation and enthusiasm to the Mindflick team. When not coding, Peter can usually be found climbing somewhere in the Peak District.

LARA BARRETT

High-Performance Coach

Lara has supported multiple high-performance environments across Olympic, Paralympic and professional sport, including British Cycling, England Women’s Cricket Academy, and most recently, Team GB at the Tokyo 2020 Paralympic Games.

DEC O'CONNELL

High-Performance Coach

Declan is an experienced coach who has a passion for performance and problem-solving. With a background in corporate banking and elite sport, Declan understands performance demands in pressurised environments.

BEN MCINTYRE

Systems Architect

Ben brings experience from a wide range of technologies together to design and maintain the systems that drive Mindflick, focusing on scalable and sustainable software solutions, alongside mentorship to the rest of the development team.

SARAH MURRAY

High-Performance Coach

Sarah has over 13 years of experience working in elite sport and national sporting organisations. Her person-centred approach helps individuals reach their personal goals whilst contributing to team and organisational ambition

PAUL HUGHES

High-Performance Coach

Paul has over 15 years of experience working in elite sport. He led a team of practitioners with British Shooting, and was Lead Psychologist and Head of Culture at the Rio 2016 and Tokyo 2020 Olympics.

DR EMILIE THIENOT

High-Performance Coach

As a high performance psychologist Emilie has spent 15 years developing extensive expertise in high performance across Australia, France and UK national sports teams, working with multiple Olympic medalists.

JESS THOM

High-Performance Coach

Jess has over 10 years of experience working with a number of corporate clients and professional sports. She supported Team GB at the Tokyo 2020 and Beijing 2022 Olympics.

STU HOLLIDAY

High-Performance Coach

Stuart has a wealth of experience as a performance psychologist working across business, music, and elite sport. He specialises in endurance-specific mental fitness and skill programmes for athletes.

DAVID YOUNG

High-Performance Coach

With a strong background in elite sport, David is currently the lead performance psychologist at Manchester City FC and England cricket team, supporting them to achieve success on and off the field.

DR KATE LUDLAM

High-Performance Coach

Kate has a wealth of experience supporting high-performers. She is currently the lead psychologist GB Boxing, and formerly worked in football, most recently with Wolverhampton Wanderers.

FIONNUALA BARNES

High-Performance Coach

Fionnuala works within professional and Olympic sports, supporting athletes and the performance system to learn, develop and grow. Fionnuala currently supports GB Sailing and Manchester United. 

JELANI ROBERTSON

High-Performance Coach

Jelani has worked across the British and Trinidad and Tobago sport systems over the last ten years, supporting a diverse group of athletes across football, tennis, Cricket West Indies and British Athletics.

LAURA COSGROVE

High-Performance Coach

Laura is a Melbourne based psychologist who worked for the English Institute of Sport for over six years, supporting GB Diving and British cycling. Laura now works at the Victorian Institute of Sport for Athletics Victoria.

DR DANIELLE ADAMS NORENBERG

High-Performance Coach

Danielle is an ex-international swimmer and has supported performers at multiple Olympic, Paralympic, World Championships and Commonwealth games. Danielle is currently Head of Psychology for the UK Sports Institute.

DR ANDY HILL

High-Performance Coach

Andy has supported high performers across Olympic and Paralympic contexts, as well England Womens football. Andy specialises in developing the psychological characteristics which underpin excellence.

ANITA NEWTON

High-Performance Coach

Anita has extensive experience managing and developing high-performance teams across many corporation, with a particular emphasis on FMCG, retail and creative agencies.

MANDI RACINE

High-Performance Coach

With a background in HR, and nearly of decade of experience working with Premier League football clubs, Mandi specialises in supporting people and team development in high-performance environments.

Tyler Newall

Developer

Tyler joined Mindflick with experience across a range of industries and enjoys solving problems with elegant code. When not coding, Tyler enjoys watching and playing football, and keeping active in general.

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