Since 2023, Newcastle United Football Club has been pioneering a systemic, club-wide psychological framework designed to resource the entire infrastructure - from the academy through to the first teams, loans, and recruitment.
The psychology strategy is the result of years of investment in adaptability and resilience, creating a culture and informed environment that drives performance, rather than reacting to it.
At the heart of the strategy is Mindflick, the world's first performance psychometric, providing players and staff with a shared language for understanding how they think, communicate and perform under pressure.